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Sustainable competitive advantage through the value chain

Sustainable competitive advantage through the value chain

Information Technology has now become the back bone of any business. There was an increase in the investment projects included in it. But it is not used much to the strategic thinking

information technology is not the computer itself aplikacji.Każda organization is now aware of the impact, benefits and impact of information technology in business business and its ability to create a sustainable and competitive advantages arise. In business, information technology is used for the value-chain activities, which in turn enables organizations to optimize the functions of operations to make decisions easily.

strategic importance lies on its ability to develop the concept of value chain in the organization of a generic form of interdependent actions involving items such as suppliers, customers, manufacturing, finance, etc. It creates a link between these activities in the value chain. It transforms

business value chain and the physical components of the product and the process by lowering the costs of value or product differentiation. Also transforms the pace of competition, itself.

Information technology can also add value by reducing costs or increasing revenue. Adding value to the capabilities of information technology firm is different from his ability as a source of sustainable competitiveness.

However, the potential of ICT as a source of sustainable competitive advantage is in dispute and is based on certain assumptions. These assumptions are led to two theories emerging.

relationship between information technology and sustainable competitive advantage is initially studied by the theory, called the creation of the Save the capture paradigm. It is based on the cost of switching customers. This theory has been replaced by resource-based theory, which explains the company's ability to allow access to basic resources

as an advantage as a source of sustainable competitive advantage. In this theory, when a firm movement of the same capabilities or resources that the company has no competitors, it is a source of competitive advantage. But if the resource property shall bear the cost of undertaking or bring defects are not a sustainable competitive advantage. Several times a successful imitation of the complexity of the IT resources of a company or social ambiguity also creates a sustainable competitive advantage.

In any organization of information technology becomes a potential source of competitive advantage in five ways.

first In Where the supplier becomes a monopolist and is a unique and important for klientów.-effort costs for clients in capital investment in the stocks included in the third increase When technology becomes a proprietary technology.

4 When the technical skills needed to build applications

When it develops skills manager